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UK & Germany
Lounge Underwear
Pop-up Retail Design
The first steps into physical retail stores for one of the worlds biggest Underwear brands.
Lounge approached us to design their first wave of pop-up stores across the UK and Germany as the Underwear giant prepares to add a physical retail offering to their brand.
We delivered:
Ideation
3D Interior Design
Experience Design
Technical Design
Client:
Lounge Underwear
The Brief
For a brand who were almost entirely e-commerce, we had a blank canvas to create a visually impressive and experiential retail environment. The challenge was to balance their extensive product range in terms of stock, whilst maintaining a minimalist approach to visual merchandising.
Each location had a unique customer experience, with their debut in Covent Garden launching pre-christmas, a Valentines focused pop up in Manchester and a social media influencer collaboration in Berlin.
Our team designed the full interior look & feel of each location, staying true to Lounge's identity of empowerment and body positivity.
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