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Pepsi Max Taste Challenge

A UK wide taste challenge

The Pepsi Max Taste Challenge is one biggest and most famous blind taste tests in the UK. Going up against the biggest selling cola and touring from city to city, participants are given two glasses of unbranded, chilled cola and asked for their verdict. In 2019, with a little help from British comedian Asim Chaudhry’s well-loved character, Chabuddy G, 65% of people in UK preferred the taste of Pepsi Max!

3D Concept Design

Graphic Design

Print Artwork

Agency:

iD Experiential

The Brief

We teamed up experiential trailblazers, iD, who were the principle agency to deliver the activation across the UK. Our creative team worked to bring to life an eye catching and modular solution for the touring taste challenge unit that would visit many cities and Tesco stores across the UK. 

Our graphic designers also had the pleasure of putting together the graphic artwork for their UK-wide sampling campaign involving large dispenser bins, parasols and floor mats.

Pepsi Max Taste Challenge Tesco Extra FI