The Pepsi Max Taste Challenge is one biggest and most famous blind taste tests in the UK. Going up against the biggest selling cola and touring from city to city, participants are given two glasses of unbranded, chilled cola and asked for their verdict. In 2019, with a little help from British comedian Asim Chaudhry’s well-loved character, Chabuddy G, 65% of people in UK preferred the taste of Pepsi Max!