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Reading & Wireless Festival
Pepsi MAX Tower
Teaming up with iD for a second year running, we were able to bring to life the Pepsi Max Tower - a truly unique festival experience allowing Reading & Wireless attendees to see their their favourite acts from the best seats in the house! 6 private booths, each with dedicated table service, where you can order delicious Pepsi MAX cocktails and soft drinks.
Our brief was to create a unique, exciting and functional multi-levelled space that would give festival goers a true VIP experience. We created a full 3D model of the tower to ensure we considered all viewpoints, guest amenities, seating and graphic layout both internally and externally.
Our team also generated all of the print graphic artwork for the Tower along with other creative collateral such as drinks menu's and external promotional marketing visuals.
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